Natalia Acuña | Comunication & Marketing Blog

Everything counts for Nike+

Nike has developed an interesting proposal to optimize our daily activities. This is a bracelet called FuelBand, which is able to record all the movements that a person does 24 hours a day.

The bracelet is equipped with an accelerometer capable of absorbing movement, also has a LED display which can display the time, the achievements and the level of daily Fuel. This level can be viewed through a line that goes from red to green.

NikeFuel level to reach is determined initially by the application, currently only available for iPhone, which will contact the band via bluetooth. In this way the application will upgrade the level of NikeFuel as achievements are reached. These achievements can be shared through its online community.

While the band is water resistant, it is not suitable for swimming and diving.

The FuelBand will be available from February in the United States, and the cost is USD 149 .-

It is an interesting proposal to motivate us to perform daily activity. It would be ideally it is available on system Android before it goes on sale.

What is your opinion?

Argentine Tango

See our dance by an excellent dancers – Lauren & Pasha

Art Dance Video

Greetings by Imanima

For this holidays Imanima have uploaded a video that shows the way like people interact with the last technologies and their world.
In this you can see different kinds of vocabulary that people use to speak in networking.
Some words used were: Google+, SEO, Twitter, analytics, check in and trending topic.

It’s a great idea to greeting in this holidays. What do you think?

Note: The video is in spanish.

Marketing Campaing Video

For this Christmas: Personalize your gift

JC Penney has launched a original initiative. For the next Christmas’ campaing they are using QR codes to make an original gift. This codes allow to their clients record a voice message and then send it in their presents.

How does it works?
First you have to scan the QR code in your smartphone and send it with a voice message to the JC Penney’s number.
Then you must stick the QR code in the present.
Finally the recipient should to scan the QR with an smartphone to listen the message. The webpage allows to response the voice message.

Seen in: TICBeat

Marketing Campaing Video